Glossary · Our vocabulary
Verdict
Our name for the outcome written back onto a submission: Won, Lost, Disqualified, or Awaiting verdict — plus a value.
A term we coined, not an industry standard. See the whole glossary.
Definition
A field on each submission carrying what happened to it downstream: Won, Lost, Disqualified, or Awaiting verdict, together with a value amount. It arrives from a CRM sync or a one-line outcome webhook.
Why it matters
Because it is the missing column. A form builder today knows a submission happened and nothing else; the fact that the lead was disqualified in ninety seconds exists in a CRM that never talks back.
The empty state is the part worth arguing about: 142 submissions awaiting verdict. That is a sentence no form builder can currently print, and printing it changes what a submissions list is — from a record of things that happened into a list of open questions.
In practice
- You do not need a CRM integration to start. A submission id and an outcome, posted from wherever the decision is actually made, is the whole mechanism.
- Disqualified is a distinct value from Lost, and conflating them destroys the analysis. Lost means you competed. Disqualified means they should never have been in the list, which is a form problem rather than a sales one.
- Values need a currency and a definition — booked, invoiced, or collected — recorded once and not changed.
- Reconcile. Missing verdicts are not missing at random; see outcome webhook.
The common mistake
Reading verdicts before the cohort has resolved.
Verdicts arrive over time, and the fast ones are not representative. Disqualifications land in minutes, wins land in weeks or months — so any report run early is dominated by rejections and looks alarming for reasons that have nothing to do with the form.
Always show what share of the cohort is still awaiting a verdict alongside the result, and never compare two cohorts of different ages. Your time to disposition tells you how long to wait.
Related terms
- YieldOurs
- Our name for the quality-adjusted metric: Yield rate is the share of submissions that reached a good verdict; Yield value is revenue per hundred submissions.
- Hindsight split testsOurs
- Our name for split tests ranked on Yield rather than completion rate — where the winner cannot be known at submit time, so the test waits.
- Outcome webhook
- A callback that tells the form what happened to a submission — the direction webhooks in this category almost never run.
- Time to disposition
- How long from submission until you know what the lead was worth — the number that decides whether outcome-based testing is possible for you at all.
- OriginOurs
- Our name for the provenance stamp on every submission: Human, Agent, or Unverified.