Free tool
Multi-step form drop-off calculator
A completion rate tells you people left. It does not tell you where. Put the count at each step of a multi-step form in and this finds the steepest loss, compares it against a typical step on your own form rather than against someone else’s benchmark, and prices what fixing it would be worth.
Runs in your browser. Nothing you type is sent anywhere, stored, or logged — there is no request to send it in. Built by the team behind the dishonest dashboard.
How this is calculated
Every figure above comes from the arithmetic below. No weighting, no model, no numbers of ours mixed into yours.
Per transition
kept = people who reached this step ÷ people who reached the one before dropped = the one before − this step completion rate = submissions ÷ people who saw step 1
The form is read left to right and ends at the first step you set to zero, so a three-step form and a five-step form use the same inputs.
The benchmark is your own form
worst = the transition with the lowest kept median = the median kept across every other transition
Comparing a step against an industry benchmark tells you nothing you can act on, because the benchmark was measured on somebody else's traffic and offer. Comparing it against the other steps of the same form, seen by the same people, is a comparison that holds something constant.
Pricing the fix
recovered = submissions × (median ÷ worst) − submissions deals = recovered × close rate value = deals × average deal
This assumes every step after the fixed one keeps behaving as it does today, which is why it is a ceiling rather than a forecast. It also assumes the recovered submissions close at your current rate — see the limits below, because that is the assumption most likely to be wrong.
Where the defaults come from
All eight inputs are yours. There are no benchmark constants in this tool — the comparison is between your own steps, which is the only comparison available that holds traffic, offer and audience constant.
The example is a four-step form with a bad third step, which is the most common shape we saw described in the research corpus: the step where the phone number or the budget question lives.
The step counts come from whatever renders your form — most multi-step builders report per-step views, and if yours does not, page-view events on each step in your analytics tool will do. Close rate has to come from your CRM.
What this cannot tell you
A steep step is not automatically a broken step. If step 3 asks for budget and loses half the people who reach it, some of those people were never going to buy, and removing the question would recover submissions that a rep then throws away. This tool measures completion, so it will always call that step a problem. It cannot see the qualifying work the step is doing, and the whole reason we are building a form product is that nothing else can see it either.
The recovered-value figure inherits that error directly: it assumes the people you win back close at your current rate. They almost certainly close worse. Read it as an upper bound.
It also cannot distinguish abandonment from interruption. Someone who leaves step 2 and comes back tomorrow on a different device is two visitors here and one person in reality.
If you are weighing whether to remove the field that is causing the drop, the arithmetic for that trade is at the form field payback calculator.
Why we built this
Every number on this page is one your form builder could have told you and didn’t.
Endpoint Forms is an open-source form builder for marketers: forms built to convert, data that goes wherever you need it, and every submission carrying what it turned out to be worth. It is not shipped yet. The waitlist is where we tell you when it is.